In a day and age of mass marketing, tight budgets yet commercials EVERYWHERE you turn, it's pretty rare when we get something truly good.
I happen to be a big fan of cross promotion. It gives us something unique, generally. Sometimes it doesn't work, in this case it does (Factually speaking, I believe 60% of the time, it works....every time)
Ron Burgundy picthing the new Dodge Durango is dumb......FANTASTICALLY dumb. I love it. Gum balls and making fun of horses. Excellent. Enjoy.